It gives you a list of keywords that your site ranks for and lets you know if you’re in the top 10 for those terms. It tells you how many times someone has clicked on that specific term to visit your site.
It gives you the exact URL that your visitors came from. This is helpful because you can visit the URL to see where your link is. It gives you SUGGESTIONS of what you should optimize your site for. Longer, more focused search terms normally have a higher rate ofpurchase. Some of these terms would simply require being used in a h1 or strong tag and you would rank very highly for them.
Side note: Nobody has a direct understanding of why search engines rank websites for certain terms. Research has been done and there are assumptions, but the proof is in your personal experience with search engines. I have friends that have ranked for words that are never even mentioned on their pages. If you search the term “click here”, it leads to adobe’s website. This is because people use that term in the anchor text links pointing to their website. This tool helps you use what you never knew you had.
Wordpress & Blogger
A blog is a mandatory piece of your online puzzle. Search engines love blogs because they are easy for their spiders to read, they are updated often with content, and are very easy to modify. You should post to your blog at least twice per week. If you are talking about something on your main site, link to it. You have a link list on the sidebar of your blog. Use it to link to all of your sites that have a common subject with your blog.
Avoid posting links to sites you don’t own. Your goal with your blog is to rank well for your main terms and funnel your customers into your website. This means no adsense and no affiliate links for your main blogs. Creating a blog for Adsense and affiliate sale is easy and should be held separately from your main blog.
Your posts should be from 200 – 1000 words and contain truly valuable information for your potential customer. This gives them a reason to come back and see what you’re talking about next.
Every time you blog, you must ping. Wordpress has an auto-ping feature and it will ping for you automatically. Hosted blogs do not. These pings will have you listed in the largest blogging directories online. Here are the list of ping services you can use:
- Ping-o-matic
- Pingoat
- Feedshark
