Saturday, July 19, 2008

SEO Tools -- Spyfu

Search engine optimization is not about skills. It’s about tools. There are tools all over the internet that will help you optimize your sites and truly conquer your competition in the major search engines.

The amount of tools available is totally and completely staggering. I’ve eliminated the guesswork. These are the tools I personally use to optimize my sites and get the results necessary for my business. It is a fact that people inherently trust natural search engine rankings. This equates to more purchases and more money.

If Google likes your site than you must be trustworthy! This report is short and sweet. It gives you all of the information you need to use the astounding tools provided here.

Spyfu

This is the best keyword research tool I have ever seen. Pay Per Click advertising gives you an immediate source of traffic. Since it costs money, people take care to ensure they have the best keywords and are only paying for the ones that drive in the customer with a credit card in hand.
This website gives you all of their research! You have two options when using Spyfu to hijack the research of your competitors:
Type in a keyword term – this gives you the average cost for the term, daily budget, similar terms, adwords results, organic results, directory categories, and more. By checking the similar items, you can get other terms that companies are paying for along with your main term. Type in a URL – By typing in the URL of one of your competitors, you can find the exact keywords they are using in their pay per click campaign. It literally hands you their months of keyword research for FREE!

By combining Spyfu with other keyword research tools, you will know exactly what to optimize your site for. The information you get at Spyfu will blow away all other tools, though. All you have to do is find someone in your industry that has been around for a few years. You can be sure that they have adjusted and tweaked their campaigns to the fullest over time. Now you get to take their research and save yourself years of time!

Combine Spyfu with Keyword Buzz and you have all of the keyword research tools you could ever need. Keyword Buzz which is more functional that blows away all other tools I’ve seen and it’s free. If you wantto rebrand the software, you can do so for $37.